This is my motto and I fully intend to explore what “excellence” means to the best of my abilities. My life as a cat-parent has also allowed me some insight into achieving such an illusive goal.

You see, cats are graceful, intuitive creatures. Curious by nature, they are easily adaptable and know how to take up space and fill it with their presence (and cat hair). They know instinctively how to warm their way into their hooman's heart (and favorite armchair) and once they familiarize themselves with you, they will develop a language specific to your mutual relationship, just so you can understand each other better.

These are some of my favorite cattributes and I find myself thinking that, in principle, they are very similar to what I aspire to maintain as a professional creator:

• A trustworthy relationship with any potential client

• A visual language specific to their needs and products

• Graceful and artistically sound creations by applying my own problem-solving abilities and aesthetic

• A resourceful and adaptive mindset as well as a warm and friendly attitude

And that is why this here space is –somewhat poetically- named after the cat -felis- genus and the word that represents the creative, expansive aspect of a "soul" - Anima. As I believe names have power, I invite you all to give me the chance to fill up space with your visions and my creations together! Public space; billboard space; cover space; wall space, book space, box space, – you name it, we will find a way to make it happen.